Look at any company and you’ll find at its foundation an idea, a vision for creating or providing a product or service for a particular customer. Over time, ideas empower organizations to transform and innovate. Ideas light the path to opportunity, whether it’s capturing market share or expanding in a bold new direction. Ideas also point to operational improvements for running a business faster, more efficiently and more cost-effectively. Clearly, ideas are at a premium because they drive the innovation that helps companies gain strength during downturns and soar during economic booms. But ideas represent only half of the equation. The other half, which can be even more challenging than the creative process, is the focus, capability and skills needed to make big ideas happen. We at Prime Process know from our client experience and our own market research that senior executives increasingly are under pressure to translate ideas into measurable results. And, drawing on our historic strength in execution, we are committed to collaborating with our clients to deliver innovation, so great ideas can be realized.